FOG BLOG U.S. BUSINESS LOG: TELECOM GIANT VERIZON SELLS OFF YAHOO AND AOL TO APOLLO:

Verizon sells media businesses including Yahoo and AOL to Apollo for $5 billion..VERIZON to sell its media group to private equity firm Apollo Global Management for $5 billion, the companies announced Monday. The sale allows Verizon to offload properties from the former internet empires of AOL and Yahoo.

Verizon will keep a 10% stake in the company and it will be rebranded to just Yahoo.

The sale will see online media brands under the former Yahoo and AOL umbrellas like TechCrunch, Yahoo Finance and Engadget go to Apollo at much lower valuations than they commanded just a few years ago. Verizon bought AOL for $4.4 billion in 2015 and Yahoo two years later for $4.5 billion.......Verizon will get $4.25 billion in cash from the sale along with its 10% stake in the company. Verizon and Apollo said they expect the transaction to close in the second half of 2021.

There has been increasing evidence recently that Verizon wanted to sell off its media properties and instead focus on its wireless networks and other internet provider businesses. Last year, Verizon sold HuffPost to BuzzFeed. It also recently sold off or shut down other media properties like Tumblr and Yahoo Answers.

Before that, Verizon’s original vision was to turn Yahoo and AOL properties into online media behemoths that could take on Google and Facebook’s dominance in online advertising. Under former AOL CEO Tim Armstrong, the Yahoo and AOL brands were converged into a new online media division within Verizon called Oath.

But the Oath project largely failed to gain momentum, and Armstrong left the company in 2018. Oath rebranded again as Verizon Media Group in November 2018 and was run by Guru Gowrappan. Gowrappan will continue to lead Yahoo under Apollo.