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FOG BLOG BUSINESS LOG: ADVERTISERS PULL OUT OF MUSK'S 'X' BECAUSE ADS END UP BESIDE ANTI-SEMITISM!

Companies pulling ads from X: Disney, Apple, IBM and more Why it matters: The move from several companies and organizations to pause ads on X, formerly Twitter, comes after owner Elon Musk backed an antisemitic conspiracy theory. Civil rights groups have also reported a rise in antisemitism and hate speech on the platform.

Catch up quick: Media Matters for America, a left-leaning non-profit, recently published a report identifying multiple companies whose ads on X appeared next to far-right posts.

  • X's CEO Linda Yaccarino said the company has been "extremely clear" about its "efforts to combat antisemitism and discrimination," per a statement Friday.

  • "There's absolutely no place for it anywhere in the world," Yaccarino added.

  • Yaccarino said X's "point of view has always been very clear that discrimination by everyone should STOP across the board," per an earlier statement Thursday.

  • An X executive told Axios on Thursday that the company "did a sweep on the accounts that Media Matters found and they will [no] longer be monetizable" and that the specific posts it highlighted will be labeled "Sensitive Media."

That hasn't stopped some of the site's major advertisers from pulling out.


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